The Visionner - Veeda Software's Newsletter
 Veeda Software's Newsletter Volume 1 | Number 4 | Spring 2008 
 
Points of Interest
» Veeda Relationship Benefits Our Customers
» Hendrick Melo Delivers Presentation at ACE
» Partnering in the Durable Medical Equipment Market

 

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Veeda Relationship Benefits Our Customers
CentrAlert and Business Link International (BLI) are two of our oldest clients. They have each benefited from having custom software crafted by Veeda Software, LLC. In fact, both firms find themselves in a stronger market position today due in part to projects Veeda executed for them. But there are further benefits that have accrued to each of them far beyond the actual work performed.

» Click here to read the full story

 
Hendrick Melo Delivers Presentation at ACE
Early in April 2008 Aculab held their annual conference, the Aculab Communications Exchange (ACE) 2008 in Scottsdale, AZ. Some months before Aculab asked Veeda Software to prepare a presentation on the future of Fax. This fit nicely into the theme of the conference, key topics affecting the communications market today. While there were other goals Aculab set for ACE, the principal reason for the conference is technical exchange. This can be best achieved in a networking environment by having Aculab and selected partners deliver informal seminars on their current work.

» Click here to read the full story

Partnering in the Durable Medical Equipment Market
Once again Veeda Software, LLC and Bodkin Design and Engineering, LLC (BDE) have teamed up to bring state of the art hardware to market. This time we are developing a piece of durable medical equipment (DME) for a client. We cannot say too much in this article as we are still constrained under the terms of a non-disclosure agreement. However, some of the story can be told now so here are a few of the details. The will be other news about this project in future issues of the Visioneer. Once the FDA clinical trial has been completed late this year we will be able to say more.

» Click here to read the full story

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Veeda Relationship Benefits Our Customers

CentrAlert and Business Link International (BLI) are two of our oldest clients. They have each benefited from having custom software crafted by Veeda Software, LLC. In fact, both firms find themselves in a stronger market position today due in part to projects Veeda executed for them. But there are further benefits that have accrued to each of them far beyond the actual work performed.

Let's review for a moment what each of these companies brings to the marketplace.

The Companies

CentrAlert has an Emergency Operating System (EOS) software product. They sell the EOS along with hardware . This is the core of an alert system such that a client, like a city police force, could call up the entire force to an emergency. Another customer could be a military base, that needs to send out an emergency deployment warning to its entire community. The CentrAlert database stores the message that is to be broadcasted and the recipient list. In addition to phone calls, the system might play alert messages out loud through loud speakers, or PA announcers. This is usually sufficient on an army base or a large power plant, for instance. The average deployment handles a low volume of calls to specific personnel, or to small communities, like an army base.

There is an increasing need to be able to send out a warning message that reaches tens of thousands of residents in an area at nearly the same time. Imagine, the need for a water-treatment facility, or a nuclear power plant, to dial maybe a hundred thousand phone calls in a short period of time. CentrAlert is not in the bulk messaging business, and couldn't offer such high-volume.

BLI has been distributing bulk Fax messages for years. They evolved their business into being a messaging platform. They have entered the bulk E-Mail and, more recently, the outbound voice messaging market. They deliver content, but they are not in the content creation business. As you most likely know BLI delivers the Visioneer for Veeda.

The Right Fit

Each of our customers does something well that the other does not. If they could get together there would be a great possibility for synergy. When CentrAlert was looking around for a way to perform on the massive call requirements that their customers were demanding, they asked Veeda for our opinion.

It was clear to us that BLI and CentrAlert had a perfect fit, so we suggested that they contact Thomas MacLane, who heads up the strategic relationships department at BLI.

Collaboration

CentrAlert contacted BLI and collaboration has already started. It is expected that this collaboration will grow very rapidly during the next few months as these two Veeda clients get experience in each other's area of expertise.

It is not surprising that this should be the case for our clients. Think about it for a minute. Just the act of buying custom software suggests that Veeda customers are already predisposed to going out-of-house for items that they could make, but do not wish to fashion themselves. Step one for CentrAlert was to buy custom code from Veeda. The natural progression was for them to partner with a market leader in massive messaging distribution like BLI.

If in the future you find that reading the Visioneer caused you to work with CentrAlert, BLI, or any of our other customers, please let us know. We will be pleased to tell your story too.

 
Hendrick Melo Delivers Presentation at ACE

Audience at the ACEEarly in April 2008 Aculab held their annual conference, the Aculab Communications Exchange (ACE) 2008 in Scottsdale, AZ. Some months before Aculab asked Veeda Software to prepare a presentation on the future of Fax. This fit nicely into the theme of the conference, key topics affecting the communications market today. While there were other goals Aculab set for ACE, the principal reason for the conference is technical exchange. This can be best achieved in a networking environment by having Aculab and selected partners deliver informal seminars on their current work.

Sharing the session entitled: T.38 - the Future of Fax in the VoIP Age, was Marco Cortese of Mida Solutions. Their contribution was a case study on the use of the Mida Fax server. This is a software solution featuring the Aculab Prosody S approach.

Veeda Software's presentation can be divided into three parts: First, why does Fax matter today and tomorrow? Next, we developed the problems surrounding old G.711 Fax solutions. And finally, we explained why T.38 is the solution to address these issues.

Hendrick first challenged the attendees with the rhetorical question: Is not Fax dead? You might not think that Fax, a technology invented over 100 years ago, would have any relevancy in the telephony over IP world of today, but you would be wrong. There are 10s of millions of Fax machines in operation today. They continue to be a part of new 4-in-1 machines. They are popular because they are cheap and easy to use.

Beyond the fact that they are still in use, there are some very important reasons why they will continue to be employed in commerce well into this new century. Being considered legal documents, faxes are a vital part of the daily operations for many firms and institutions. Unlike voice and E-Mail, the courts have given Fax legal standing. This is the cornerstone of both the Health Insurance and Portability Accountability Act (HIPAA) and Sarbanes - Oxley compliance. Communications by Fax is reasonably reliable and secure. It has the nice feature of real-time delivery with confirmation.

In the age of converging communications, it becomes essential to provide integrated VoIP and message solutions with transparent faxing. Not only will Fax continue to play the roles it has played for the past 50 years, it will move into new market areas in the future. To name just a few we have: Unified messaging, document management, Electronic Medical Records (EMR), Customer Relationship Management (CRM), Fax broadcasting, and On-demand Faxing. You need to understand where fax is today and where it is going tomorrow. Faxing has evolved, and it will not be going away anytime soon.

But there are problems with the way Fax has been added to the IP Networks. In the race to deliver voice (VoIP), telephony vendors left Fax behind. About the only thing that was done was to simulate a PSTN connection. This is known as G.711 passthru and it is a "solution" fraught reliability issues. Because G.711 was developed with voice in mind it is plagued with many ills that affect a fax transmission in passthru mode. Among them are jitter, packet loss, and latency concerns. To make a bad situation worse, G.711 is a bandwidth killer in IP terms. It takes up over 90 KBPS for each call, when the average fax data rate is about 14.4KBPS.

The chain of communication in a G.711 passthru almost guarantees that you will have failures in your fax call. For the user of such a system the results are missing or garbled Fax documents. The best proposed solution to this mess is T.38. It uses various techniques like line padding, message re-transmission, and packet redundancy to maintain a "live" connection with the end-user's fax machine. In the end, you get not only much better Fax quality, but you achieve this at about half the bandwidth.

Veeda Software implemented a number of solutions for our clients using T.38. We can say it has taken a while for this technology to mature, but it is here to stay now. With the backing and support from market leaders like Cisco, Avaya, Dialogic, and Aculab, just to name few, T.38 has proven itself as the definitive fax over IP solution.

If you're interested in learning more about faxing over IP, contact us at info@veedasoftware.com

Why does Veeda Software, LLC participate in conferences like ACE? We do it for two reasons. First, Veeda is a small and fairly new firm. Our biggest marketing challenge is to explain to the world that we exist, especially to those who could benefit from our custom programming services. By attending events like this, we demonstrate our tools and techniques to an ever widening audience. Second, it is written deep within our corporate DNA that we are committed to advancing the knowledge and practice of the computer sciences. We are not just practitioners of these arts, but we are the fountainhead and genesis of same.

 
Partnering in the Durable Medical Equipment Market

Once again Veeda Software, LLC and Bodkin Design and Engineering, LLC (BDE) have teamed up to bring state of the art hardware to market. This time we are developing a piece of durable medical equipment (DME) for a client. We cannot say too much in this article as we are still constrained under the terms of a non-disclosure agreement. However, some of the story can be told now so here are a few of the details. The will be other news about this project in future issues of the Visioneer. Once the FDA clinical trial has been completed late this year we will be able to say more.

Bodkin develops hardware but not software, Veeda is a software only house. It is therefore, not surprising that after the first project on which we worked together we became the sole software arm of BDE. Over the last year and a half we have worked together on a number of projects. This DME engagement is just the most recent. In every case engineers at Bodkin developed some brand new hardware device that could benefit from an intelligent control mechanism. By collecting data from the device, the software we create makes the hardware much better equipped to do the job the client needs done. Thus, dumb hardware becomes a smart tool.

In this project, a Boston based medical biotech firm retained Bodkin Design and Veeda to develop a device to perform immunoassays. Immunoassay is the biochemical science of testing the concentration of substances in a biological liquid. It makes use of the reaction between an antibody and its antigen. Bodkin's role, as usual in these collaborations, was to fabricate a vessel and instrument it with the necessary sensors to provide the immunoassay. We wrote the software to capture this data and turn it into both control and output information for the device's users. Thus, Bodkin brings its expertise in optical, mechanical, and electronics design to the job. We at Veeda deliver custom software to make the hardware work.

Contact Us - Address, phone, e-mailThis is not a new project. Bodkin had been working on it during the experimental stages during the year 2006. At the beginning of 2007 the hardware was ready for the creation of experimental software. Two of Veeda software engineers set out to write the code. In May of this year the device and the enzymes involved in the assay were finally readied for FDA design approval. Our customer is now ready to perform clinical trials in the field. Bodkin is now manufacturing a limited number of these devices and Veeda is now fashioning a final software release to be used in these trials. The field machines together with the software will go forward to the FDA by the end of August.

There is a difference between the hardware and software used in the experimental phase and what is used in the clinical trials. Essentially we have taken what we learned during the experiments and incorporated this knowledge into the field devices. As you would expect, anything that has to do with healthcare comes along with a large documentation requirement. DME is no exception. As this newsletter goes to "press" we are finishing up the required FDA reports and documents.

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